4 bottles for the price of 3 when you Divvy-Up! Invite a friend, save a bunch.

91 points

A new way to
buy and share
artisan wine that
saves up to 70%


NV Prima Materia Aglianico, Kelsey Bench, Lake County

Seriously big, brazenly bold with structure and a 91 pts pedigree. Ripe dark cherry and red plum set up a cascade of licorice, black pepper and chocolate. A Southern Italian varietal to rival the best Mountain Cabs of Napa, but with Italian flair.

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Case Discounts At Less Than Case Volumes

How It Works

Your insider connection to unique artisan wines at incredible savings. One featured wine at a time, for a limited time. You're skipping the middleman, to buy partial or full cases shipped direct from the winery to your door. That's the best way to save. And with Divvy-Up, you can get case discounts at less than case volumes if you share! Our breakthrough shared shopping cart makes it easy to split cases with friends, neighbors and coworkers. Buy just the bottles you want, but get the case price. Or buy solo, the prices are great and wine keeps.

Winery direct + case discounts + sharing = the best artisan wine deals.

One awesome wine at a time

We find the best limited release wines, often unavailable outside tasting rooms, at up to 70% savings by the case.

Share and save or solo buy

Invite friends to your shared cart. You're not charged unless all bottles in your cart are claimed. Or buy on your own, and snag a great deal.

Consolidated shipping saves more

With shares, one person receives the wine and arranges pick-up with the other buyers. Pop-Up wine tasting party anyone?

Our Wine Happiness Guarantee - Like It or We'll Replace It!

See About/FAQ for details

Insider access to
the best artisan wines

There's something special about an artisan wine. You can taste the connection to the vines, the influence of terroir and the passion of the winemaker. These hand-crafted wines come from wineries whose liquid art is just too limited for broad distribution. But with Divvy-Up, you get insider access to their unique and special wines.

Taste science today makes it possible for wine factories to pump out tens of thousands of cases of passable everyday wine. And that's what fills most retail wine shelves - a dozen mega brands do 70% of all wine sales. That's not us. We seek out the best small production wines, providing you an insider view to releases that are measured in hundreds of cases. Then we connect you directly with the winery, skipping the middleman, to offer amazing artisan wines at everyday wine prices.

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Share and save

“The best wines are the ones we drink with friends.” Whether wine is a comfy companion, or you’re just getting into it, you know wine is a sharing thing. So helping you share seemed like a natural part of Divvy-Up.

Team up to discover great deals on artisan wines direct from the winery. Winemakers offer the best discounts for case volume purchases. By teaming up, you create group buying power and big savings. Consolidating shipping also saves you money and it’s better for the planet. Plus sharing makes it easier to try new wines. Case discounts plus sharing equals the best savings on great wines.

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Best New Varietal To
Try, Take A Quiz

Pinot Noir, Cabernet Sauvignon, Chardonnay. Unless you just teleported onto the planet, you probably know about these wines. But did you know that there are over 11,000 artisan winemakers in the USA making amazing wines with over 35 different grape varieties?

We search out the best of these unique wines, and get the wineries to offer amazing discounts. Our wine discovery quiz can help you find the ones you might like. The quiz algorithms match your preferences with the characteristics of different wine types, to suggest wines to try. It's easy, fun and takes about 5 minutes.

White Delights Quiz
Racy Reds Quiz
Big & Bold Quiz

Join the discussion

We’re building a community of fun, friendly folks that love exploring wine. Some are experts, some not so expert. That’s not important. We’re all here to discover new wines, enjoy and share.

Invite your friends, make new friends, it’s all up to you. Read unbiased wine reviews from Divvy-Uppers that get surprise PrevView bottles - a fun program where we randomly send out bottles of the wine to be offered prior to each Wine Event. See wine ratings, winery details, and insider info on the winemaking process. Join in with guest winemakers to talk about their Wine Event. Or just hang out for the fun wine chat and trivia.

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