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What's Divvy-Up

Divvy-Up makes it easy to save money while you discover unique, small production artisan wines. Reaching new customers is critical for these artisan wineries, but getting broad distribution at their size is hard and expensive.

Divvy-Up changes all that. It’s a new way to buy and share wine. Winery direct group buying plus consolidated shipping equals the best prices on artisan wines. And you’re getting insider access to small production wines at prices even the insiders don’t get.

Divvy-Up’s unique wine sharing shopping cart makes it easy for people to team up to buy a partial case or case of wine. You buy just the bottles you want, but get the full case discount. Or buy on your own. The discounts are amazing and this stuff keeps.

Our Background

The team behind Divvy-Up has been helping artisan winemakers get their wines to market since 2006. We were the group behind the first daily deal site for wines and have been sourcing wine for many well-known life-style brands. Connecting the buyer directly with the winery is our specialty.

It’s been great fun. We’ve been able to create strong bonds with 100s of award winning winemakers, and we’re on the lookout for new partner wineries all the time. Searching out artisans that craft wines from unique varietals or emerging wine regions is what we love. And we love sharing them with you at incredibly discounted prices.

Made for sharing

We noticed that on some of the sites we supported, wine buyers started getting together to buy wine. They formed groups, tasting clubs and pieced together ways to share-buy wine and save money. It was clear that sharing was a win-win for everyone.

It’s a perfect avenue for small wineries to build their business and promote development of more unique wines. It’s really tough for small producers to get distribution for an uncommon varietal. Going direct to the winery lets the winemakers offer amazing volume discounts. Teaming up with friends on a wine purchase saves everyone money. And consolidating shipping reduces packaging and transportation costs. Plus, sharing wine is just more fun. The sharing economy is transforming so many other industries, why not wine?

Sharing is caring

Wine is a connection to our planet we feel with every sip. We strive to keep that connection by supporting sustainable practices such as the use of recycled and recyclable materials. And by consolidating shipping, we are helping reduce the packaging and transportation footprint too. You also help us because we donate a portion of our sales to organizations like Sonoma County Sustainable Wine Growing, CCOF Foundation and Napa Green.

We love that in our home county of Sonoma, 99% of the vineyards are certified sustainable. And the same is happening throughout the USA. We’re excited to help support our artisan winemaker and farmer partners. Plus, we’re keen to help implement more sustainable practices delivering wine from the winemaker to your door. And thank you for your help too. By sharing, you’re making a difference.

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